The Ford Edge: MyFord Touch

Monster Media teamed up with Team Detroit to help introduce the 2011 Edge – MyFord Touch in-car technology. The five market storefront dominations drew pedestrians in using a cant miss set of oversized lips paired with a strong call to action. Once players engaged the experience they were directed to try to catch as many of the 10,000 voice commands that the new Ford Edge recognizes as possible. The system tracked the number of commands the player was able to catch and after three misses the game over screen appeared, revealing the users total score and key Ford Edge messaging.