Stax Website Redesign
Redesigned the entire design system of the Stax website after the first iteration since rebranding from Fattmerchant.
The goal was to create a more interactive yet simple user experience for the overall site that pushed the brand sophistication further while maintaining consistency with Stax products.
The real challenge was combining the content of three separate segment homepages (small business, large business and SaaS platforms) into one concise homepage. There was also an initiative to future plan for more a dynamic content hub and to utilize featured content in other universal UI elements such as the main navigation.
