Fattmerchant
Plan-Based Pricing Landing Page
Redesigned the pricing page to reflect a new plan-based pricing model that was released alongside the new Omni Payments Software.
The goal was to not only describe the new pricing model and show comparative features between plan options, but also refresh the overall site design system to be more consistent with the brand standard.
The main challenge was to display very detailed information in a way that would be easily digested by the viewer and not intimidate potential and current customers. This led to more conversions and easier upsells of the new software and plan-based pricing model.
